Starbucked: A Double Tall Tale of Caffeine, Commerce, and Culture 9780316014038 txt umd azw3 下载 fb2 pdf 在线 免费

Part Fast Food Nation, part Bobos in Paradise, STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate.

In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

Starbucked is ...smart cultural criticism minus any academic gobbledygook. Mr. Clark is quite funny as he dryly sends up the excess of the corporate behemoth, and Starbucked is an entertaining, highly readable book....Full of cocktail-party-worthy tidbits." --Adelle Waldman, New York Observer

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之前，舒尔茨以为美国人争相抢购星巴克饮品是因为他们向往纯欧洲式的咖啡体验，但星冰乐的走红说明事实并非如此。消费者仅是需要从杯中体味到价格不菲的咖啡因快感，咖啡顾问蒂莫西·卡斯尔称其为“饮料娱乐”。

在喝下第一口咖啡的30~45分钟内，咖啡因会冲破一切阻碍，在人体内的浓度达到峰值，它会进入唾液、骨髓液、乳汁甚至精子当中，在此作用下，精子的活跃度会更高，游动能力更强。

编辑推荐

作者简介：Taylor Clark is a graduate of Dartmouth College and a Pacific Northwest native. He is a contributing writer and former staff writer for Portand, Oregon's acclaimed alternative weekly Willamette Week

书籍介绍

Part Fast Food Nation , part Bobos in Paradise , STARBUCKED combines investigative heft with witty cultural observation in telling the story of how the coffeehouse movement changed our everyday lives, from our evolving neighborhoods and workplaces to the ways we shop, socialize, and self-medicate.

In STARBUCKED, Taylor Clark provides an objective, meticulously reported look at the volatile issues like gentrification and fair trade that distress activists and coffee zealots alike. Through a cast of characters that includes coffee-wild hippies, business sharks, slackers, Hollywood trendsetters and more, STARBUCKED explores how America transformed into a nation of coffee gourmets in only a few years, how Starbucks manipulates psyches and social habits to snare loyal customers, and why many of the things we think we know about the coffee commodity chain are false.

" Starbucked is ...smart cultural criticism minus any academic gobbledygook. Mr. Clark is quite funny as he dryly sends up the excess of the corporate behemoth, and Starb u cked is an entertaining, highly readable book....Full of cocktail-party-worthy tidbits." --Adelle Waldman, New York Observer