Window Display: New Visual Merchandising [Paperback] by Tony Morgan 窗口陈列：视觉行销的艺术 txt umd azw3 下载 fb2 pdf 在线 免费

　　A showcase for the world's most eye-catching window displays,

this book offers inspiration and guidance to visual merchandisers

and retailers, helping them to create windows that not only look

good but also help to increase sales. Seven chapters cover key

topics for the visual merchandiser, each with a gallery of

photographs demonstrating how and why each window is successful. A

must for anyone involved in bricks and mortar retail.

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　　Tony Morgan is head of Visual Merchandising at the Fashion

Retail Academy and also teaches at the London College of Fashion.

He worked as Creative Manager at Selfridges, London for 18 years,

where he travelled the world examining their different store

concepts. He is the author of Visual Merchandising: Window and

in-store displays for retail.

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　　A showcase for the world's most eye-catching window displays,

this book offers inspiration and guidance to visual merchandisers

and retailers, helping them to create windows that not only look

good but also help to increase sales. Seven chapters cover key

topics for the visual merchandiser, each with a gallery of

photographs demonstrating how and why each window is successful. A

must for anyone involved in bricks and mortar retail.

书籍介绍

A showcase for the world's most eye-catching window displays, this book offers inspiration and guidance to visual merchandisers and retailers, helping them to create windows that not only look good but also help to increase sales. Seven chapters cover key topics for the visual merchandiser, each with a gallery of photographs demonstrating how and why each window is successful. A must for anyone involved in bricks and mortar retail.