REPOSITIONING ASIA: FROM BUBBLE TO SUSTAINABLE ECONOMY重置亚洲：从泡沫到稳定的经济 txt umd azw3 下载 fb2 pdf 在线 免费

Repositioning Asia: From Bubble to Sustainable Economy brings together two leading strategists with a unique vision for the future of Asia. Drawing on their extensive experience of marketing strategy,Philip Kotler and Hermawan Kartajaya outline a blueprint for the sustained success of the region. From national to corporate level, RepositioningAsia provides guidelines for sustainable growth in an increasingly turbulent global environment.

Filled with fascinating case studies and thought-provoking business models,

RepositioningAsia is a vital book for the region as it confronts the exciting

challenges of the New Economy. This important book will provide inspiration for policy makers and executives seeking to lay the foundations of a new Asia.

作者简介：

Philip Kotler, widely considered to be the world's leading marketing guru, is the S.C. Johnson Distinguished Professor of Interna- tional Marketing at Kellogg Graduate School of Management at Northwestern University. He is the author and co-author of sixteen books, including Marketing Management, Marketing of Nations and Kotler on Market-ing. He also acts as a consultant to many major multinationals and has lectured extensively in Asia and North America.

Foreword by Andersen Consulting

Preface

Acknowledgments

PART Ⅰ BACKGROUND

1 Understanding the Asian Crisis

PART Ⅱ IRANSFORMING THE NAtIoNS

2 In Search of the Sustainable Economy

3 Repositioning the Asian Economy

4 Reshaping Asia's Culture and Vision

PART Ⅲ REVITALIZING THE COMPANIES

5 Only the Sustainable Succeed

6 A Winning Business Strategy Model for Asian Companies

7 The 3Cs Formula for MNCs

Index

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书籍介绍

The Asian financial crisis has served as a catalyst for much-needed change, and made an urgent repositioning effort throughout the region critical. This text is intended to co-ordinate and guide such an effort. It provides a new model for the future of Asian business, one which extends the prospect of vital and sustainable growth to economies and companies which have struggled to survive in recent years. While the authors make reference to several macro-economic and national development concepts, their core analysis stems exclusively from the frameworks and principles of strategic marketing management. Their view is that a entire nation or even region can benefit just as much as a single company from using strategic management concepts to determine where it should be heading and how best to get there.