The Unofficial Guide to Building Your Business in the Second Life Virtual World Marketing and Selling Your Product, Services, and Brand InWorld 非官方指南 建设第二虚拟世界中自己的市场 txt umd azw3 下载 fb2 pdf 在线 免费

One of the hottest trends in pop culture, Second Life®, is a virtual, 3-D “world” that exists on the Internet. Populated by adults and teens alike—in numbers going into the tens of millions—those who use Second Life® barter and buy much the way they do in real life. They’re also just as open to ads, products, and marketing—and businesses are just now discovering the enormous potential.

A comprehensive, in-depth guide to the opportunities in this new marketplace, The Second Life® Business Builder gives readers practical tips and strategies for creating an income stream, and marketing or extending a brand on the site. The book provides relevant examples—from IBM creating a collaborative virtual work­space, to start-up companies with virtual goods, to Princeton University offe­ing Second Life® classrooms—and provides proven techniques for successfully generating buzz through Second Life®-centered promotions and adver­tisements. This is one book that reveals the best ways to make money using the hottest thing online.

Acknowledgments

Part One. About Second Life

　Chapter 1. Genesis of Life Online

　Chapter 2. A Virtual Melting Pot

Part Two. Getting Started

　Chapter 3. "The Essentials for Creating and Maintaining Your Second Life

　Chapter 4. Your Virtual Real Estate

　Chapter 5. Creating a Business Plan

　Chapter 6. Netiquette and Codes of Conduct

Part Three. Virtual-World Business Values

　Chapter 7. Commerce

　Chapter 8. Education and Training

　Chapter 9. Coordination and Innovation

Part Four. Business Strategies

　Chapter 10. Business Relationships

　Chapter 11. Marketing 2.0

　Chapter 12. Selling Your Products and Services

　Chapter 13. Networking

　Chapter 14. Meetings

　Chapter 15. Staffing the Metaverse

Part Five. What's to Come

　Chapter 16. The Evolving Metaverse

Appendix Second Life Lingo Glossary

Index

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