INNOVATOR'S MANIFESTO, THE(ISBN=9780385531665) 英文原版 txt umd azw3 下载 fb2 pdf 在线 免费

　　In this compelling new book, Michael E. Raynor, coauthor of

the national bestseller The Innovator’s Solution, shows that

Disruption, Clayton M. Christensen’s landmark theory that explains

how fringe ideas come to redefine entire markets, not only explains

why new businesses emerge and mature companies fall – it actually

helps to predict the future success of new ventures more

accurately. Raynor’s groundbreaking research, and deeper

understanding of the mechanisms and drivers of Disruption make this

approach to innovation more powerful and more useful than

ever.

Despite the groaning shelves of books offering advice on

innovation, most managers continue to struggle to create the

profitable growth their companies need. The reason? The

vast majority of management theories base their pre*ions on

explanations of the past. When it comes to predicting

successful innovation, a willingness to apply the empirical and

theoretical rigor of the scientific method to prove what will work

in the real world has been notable by its absence.

Until now.

In the Innovator’s Manifesto, Michael E. Raynor, a director at

Deloitte Consulting, LLP., coauthor of The Innovator’s Solution,

and author of The Strategy Paradox, shows how Disruption theory can

help managers more accurately predict which businesses will survive

– and which will die. In fact, Raynor argues that Disruption

theory is the only theory which has been statistically proven to be

an effective predictive tool.

The book draws on the research of the New Business Initiatives

(NBI) group at Intel, analyzing forty-eight new ventures that NBI

researched, scrutinized, and ultimately funded. The group’s

success rate was comparable to venture capitalists throughout the

industry – roughly 10 percent. However, when the principles

of Disruption theory were applied to these forty-eight funded

ventures in controlled experiments, the subjects’ accuracy rates

improved significantly – by almost 40 percent. Raynor

replicated these experiments with over 300 MBA students at schools

in the United States and Canada, including Harvard, with even more

impressive results: systematic improvements in predictive

accuracy of up to 50 percent. In other words, not only is

disruption effective, it can be readily and successfully taught and

applied.

The Innovator’s Manifesto is the most significant advance in our

understanding of the mechanisms and implications of Disruption

theory since Christensen’s seminal 1997 work, The Innovator’s

Dilemma. For the first time disruption theory has been shown

to give managers and investors effective tools they can use in

their efforts to create the success they seek.

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　　Michael E. Raynor is a director at Deloitte Consulting LLP,

where he works with clients in just about every industry, exploring

the challenges of corporate strategy, innovation and growth. He has

also been one of Deloitte’s most sought-after and requested

speakers. Michael is the coauthor, with Clayton Christensen, of the

bestselling book The Innovator's Solution, and the author of the

critically acclaimed The Strategy Paradox, one of BusinessWeek’s 10

Best Business Books of 2007. His third book, The Innovator's

Manifesto, has already garnered much attention from the media,

including a review from the Financial Times that calls him "one of

the most articulate and interesting of the strategists," and being

ranked in Inc.Magazine/800-CEO-Read's September 2011 Top 25

Business Book Bestseller list. He lives with his family in Ontario,

Canada.

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书籍介绍

In this compelling new book, Michael E. Raynor, coauthor of the national bestseller The Innovator’s Solution , shows that Disruption, Clayton M. Christensen’s landmark theory that explains how fringe ideas come to redefine entire markets, not only explains why new businesses emerge and mature companies fall – it actually helps to predict the future success of new ventures more accurately. Raynor’s groundbreaking research, and deeper understanding of the mechanisms and drivers of Disruption make this approach to innovation more powerful and more useful than ever.

Despite the groaning shelves of books offering advice on innovation, most managers continue to struggle to create the profitable growth their companies need. The reason? The vast majority of management theories base their prescriptions on explanations of the past. When it comes to predicting successful innovation, a willingness to apply the empirical and theoretical rigor of the scientific method to prove what will work in the real world has been notable by its absence.

Until now.

In the Innovator’s Manifesto , Michael E. Raynor, a director at Deloitte Consulting, LLP., coauthor of The Innovator’s Solution , and author of The Strategy Paradox , shows how Disruption theory can help managers more accurately predict which businesses will survive – and which will die. In fact, Raynor argues that Disruption theory is the only theory which has been statistically proven to be an effective predictive tool.

The book draws on the research of the New Business Initiatives (NBI) group at Intel, analyzing forty-eight new ventures that NBI researched, scrutinized, and ultimately funded. The group’s success rate was comparable to venture capitalists throughout the industry – roughly 10 percent. However, when the principles of Disruption theory were applied to these forty-eight funded ventures in controlled experiments, the subjects’ accuracy rates improved significantly – by almost 40 percent. Raynor replicated these experiments with over 300 MBA students at schools in the United States and Canada, including Harvard, with even more impressive results: systematic improvements in predictive accuracy of up to 50 percent. In other words, not only is disruption effective, it can be readily and successfully taught and applied.

The Innovator’s Manifesto is the most significant advance in our understanding of the mechanisms and implications of Disruption theory since Christensen’s seminal 1997 work, The Innovator’s Dilemma . For the first time disruption theory has been shown to give managers and investors effective tools they can use in their efforts to create the success they seek.