Call of the Mall: The Geography of Shopping by the Author of Why We Buy大卖场(摩尔改变生活) txt umd azw3 下载 fb2 pdf 在线 免费

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time.

It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.

Prologue

Introduction

1 America Shops

2 You Are Here

3 A Mouse Hole

4 Dude, Where's My Car?

5 Why Malls Fear Freedom

6 I Brake for Meanderthals

7 Nose and Toes

8 Sex and the Mall

9 The Charmin Challenge

10 Status Anxiety and Back Pockets

11 Fun

12 Hands-Free Shopping

13 Pushcarts Rule

14 Mall Cuisine

15 Breakfast at Cartier

16 A Man and His Mall

17 Who Is Your Dad?

18 Malls of the World

19 Where the Girls Are

20 The Mall Touch

21 Short Hills or Seoul?

22 Other Venues

23 Scenes from a Mall

24 The Postmall World

Endcap

Acknowledgments

Index

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书籍介绍

Paco Underhill, the Margaret Mead of shopping and author of the huge international bestseller Why We Buy, now takes us to the mall, a place every American has experienced and has an opinion about. The result is a bright, ironic, funny, and shrewd portrait of the mall -- America's gift to personal consumption, its most powerful icon of global commercial muscle, the once new and now aging national town square, the place where we convene in our leisure time. It's about the shopping mall as an exemplar of our commercial and social culture, the place where our young people have their first taste of social freedom and where the rest of us compare notes. Call of the Mall examines how we use the mall, what it means, why it works when it does, and why it sometimes doesn't.