Competitive Intelligence and Global Business竞争情报与跨国企业 txt umd azw3 下载 fb2 pdf 在线 免费

Competitive intelligence (CI) is the practice of gathering and analyzing information about competitors in order to gain an edge in the marketplace (for example, by anticipating their next moves and beating them to the punch) or by shoring up one's own company's defenses prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders. In this book, contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.

Preface

Acknowledgments

Section One: The Global Competitive Intelligence Process

1 The State of Our Understanding of Research and Practice in Competitive Intelligence and Global Business

2 Key Intelligence Topics (KITs) in Competitive Intelligence and Global Business

3 In Search of Best Practices in Global Competitive Intelligence

4 Moving from a Domestic to a Global Competitive Intelligence Perspective: Learning from World-Class Benchmark Firms

5 Process Differences in Performing Global versus Domestic Competitive Intelligence Data Collection

Section Two: The Global Competitive Intelligence Environment

6 Key Laws Governing the Practice of Competitive Intelligence in Global Business

7 Global Competitive Intelligence in Top-Performing Companies

8 Competitive Intelligence in Asia: TheView Through Different Lenses

9 The Internet Will Continue to Revolutionize International Competitive Intelligence Practices

10 The Legal Playground: Conducting Competitive Intelligence on a Global Basis

Section Three: Global Competitive Intelligence Management

11 A StratCom Model for the Practice of International Competitive Intelligence

12 The Location and Organization of the Competitive Intelligence Function in a Multinational Corporation

13 Best Applications of Global Competitive Intelligence: Macro-Level Scanning and Cultural Analysis

14 Knowledge, Skills, and Abilities of Domestic and International Competitive Intelligence Practitioners

Section Four: Country, Industry, and Process-Specific Studies in Global Competitive Intelligence

15 The Application of the Global Competitive Intelligence Model to Sweden

……

Index

About the Editors and Contributors

DAVID L. BLENKHORN is Professor of Marketing at the School of Business and Economics, Wilfrid Laurier University. There he teaches, researches, and consults in the areas of competitive intelligence, business-to-business marketing, customer relationship ma

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书籍介绍

Competitive intelligence (CI) is the practice of gathering and analysing information about competitors in order to gain an edge in the marketplace or by shoring up a company's defences prior to an anticipated assault. The stakes are even higher in a global environment, where the potential risks and rewards are amplified. This volume explores emerging trends that affect and influence CI today, such as the impact of digital commerce (which enhances the speed with which products and services can be delivered around the world, as well as the speed with which competitors can surprise you), the effects of interest groups (such as those advocating environmental protections, which can tilt the playing fields), and new laws governing the practice of CI across borders. Contributions from researchers, scholars, and practitioners specializing in competitive intelligence reveal the most current practices in the field. In-depth analysis of emerging approaches to CI in North America, South America, Europe, and Asia, and in industries across the spectrum from pharmaceuticals to automotive supply chains, highlight the ways in which practicing CI globally is fundamentally different from doing so in a static, one-country context. The authors offer fresh insights and recommendations for CI specialists, strategic planners and executives, marketers and product developers, and anyone studying competition and strategy.