Search Engine Optimization (Seo) Secrets 9780470554180 txt umd azw3 下载 fb2 pdf 在线 免费

　　Tips, tricks, and little-known methods used by professional

SEO consultants to rank in some of the most competitive search

phrases Search engine optimization (SEO) is the process of

creating, formatting and promoting web pages in a manner that

ensures that they are ranked highly for chosen keyword phrases

after a user performs a Web search. This unique book taps the

relatively unknown market of advanced SEO knowledge, and reveals

secrets used by only the best SEO consultants. You'll take your

Internet marketing skills to the next level as you gain a thorough

understanding of standard SEO techniques such as on-page

optimization, off-page optimization, and link building. Packed with

real-world examples, this essential guide demonstrates how real SEO

consultants work with Fortune 500 companies to get the results they

desire. Explains the basics of search engine optimization (SEO) and

how it enables a specific site to rank high in a Web search based

on particular keyword phrases Shares little-known tricks and tips

of SEO consultants that work with Fortune 500 companies

Demonstrates how to perform a professional SEO Web site audit

Reveals the techniques that current SEO leaders use to remain high

in rankings Divulges secrets for spying on your competitors'

ranking techniques As the only book focused on the subject of SEO

consulting, this must-have resource unveils secret tricks of the

trade.

Introduction

Chapter 1 Understanding Search Engine Optimization

The Secrets of Popularity

The Secrets of Relevancy

Summary

Chapter 2 Relearning How You See the Web

The 1,000-Foot View-Understanding the Neighborhood

The 100-Foot View-The Website

The 10-Foot View-The Webpage

The 1-Foot View-Individual Content Pieces

Summary

Chapter 3 Picking the Right SEO Tools

View Source

Useful Search Engine Queries

Search Engine-Provided Tools

Google Webmaster Tools

Relevancy Determining Tools

SEO Toolbars

HTTP Header Analyzer

Firefox User Agent Switcher

Firefox Rendering Modifier

Summary

Chapter 4 Finding SEO Problems

The 15-Minute SEO Audit

The 5-Minute Brand Reputation Audit

Identifying Search Engine Penalties

Summary

Chapter 5 Solving SEO Problems

First Things First

Fixing Popularity Problems

Fixing Relevancy Problems

Fixing Penalties

Link Building Techniques

Summary

Chapter 6 SEO Best Practices

Page-Level Information Hierarchy

Domain-Level Information Hierarchy

URL

Title Tag

Meta Description

HTML Headings (H1 - H6)

Images

Nofollow

Rel Canonical Link Element

Meta Keywords

JavaScript and Flash

301 Redirects

Blocking Pages from Search Engines

Traffic and Rankings

Parameter-Driven URLs

Footer Links

Summary

Chapter 7 The SEO Consulting Process

Answering Hard Questions from Clients

Preparing for the First Meeting

Paperwork: Setting Expectations

Deliverables

Establishing Price Points

What to Give Away for Free

Subsequent Meetings

Summary

Chapter 8 Comprehensive Site Audit (Informational Website)

How to Read This Chapter

Sample Website

Sample Report

After Completing the Report

Summary

Chapter 9 Comprehensive Site Audit (E-Commerce Website)

How to Read This Chapter

Sample Website

Sample Report

Summary

Chapter 10 Understanding the SEO Industry

A Brief History of SEO

Who Are Internet Marketers and Where Can I Find Them? The SEO

Pyramid and Wearing Multiple Hats

SEO Leaders

The People and Technology behind Google and Bing

Long-Term Perspective in SEO

Summary

Chapter 11 Search Engine Verticals

Universal Search

Local Search

Image Search

Video Search

Instant Search

Summary

Chapter 12 Optimizing for Alternative Search Engines

Amazon

YouTube

Facebook

Delicious

Flickr

Twitter

Summary

Chapter 13 Test, Test, Test

Setting Up a Testing Platform

Running a Test

Recording Results

The Importance of Sharing Knowledge

Summary

Chapter 14 SEO Resources

SEO Cheat Sheet Part 1: On-Page Optimization

SEO Cheat Sheet Part 2: Canonicalization Errors

SEO Cheat Sheet Part 3: Meta Robots and Robots.txt

SEO Cheat Sheet Part 4: Sitemaps

SEO Cheat Sheet Part 5: User Agents

Switching Domains Checklist

SEO Quick Hit List

Summary

Appendix A Attending SEO Conferences

Picking the Right Conference

What to Expect

Preparing to Go

What to Bring

What to Do

After the Conference

Summary

Index.

　　Danny Dover is a passionate SEO consultant and influential

writer. During his tenure at SEOmoz.org (as Lead SEO), he did SEO

consulting for many of the world's most popular websites including

Facebook, Microsoft, and Comcast. His oft-cited expertise has been

translated into Japanese, French, Spanish, Italian, Chinese,

German, and Hungarian. He has spoken at numerous SEO conferences

and his writings have been accessed online in more than 175

different countries. Erik Dafforn is Executive Vice President and

Director of Organic SEO for Intrapromote, LLC, a Cleveland-based

Search and Social Marketing firm. He's written over 200 articles on

SEO strategy and techniques.

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书籍介绍

Tips, tricks, and little-known methods used by professional SEO consultants to rank in some of the most competitive search phrases

Search engine optimization (SEO) is the process of creating, formatting and promoting web pages in a manner that ensures that they are ranked highly for chosen keyword phrases after a user performs a Web search. This unique book taps the relatively unknown market of advanced SEO knowledge, and reveals secrets used by only the best SEO consultants.

You'll take your Internet marketing skills to the next level as you gain a thorough understanding of standard SEO techniques such as on-page optimization, off-page optimization, and link building. Packed with real-world examples, this essential guide demonstrates how real SEO consultants work with Fortune 500 companies to get the results they desire.