How to Get Ideas 如何获得灵感Jack Foster（杰克·福斯特）Oversea【现货实拍 可开发票 下单速发 正版图 txt umd azw3 下载 fb2 pdf 在线 免费

HowtoGetIdeasshowsyou--nomatteryourageorskill,yourjobortraining--howtocomeupwithmoreideas,fasterandeasier.First,JackFostertellsyouhowtoconditionyourmindandbecome"idea-prone;"howtomakethechildwithinyouandyoursenseofhumorworkforyou;howtodevelopyourcuriosity,visualizeyourgoals,rethinkyourthinking,combinedifferentideas,andovercomeyourfearofrejection.Then,Fostergivesyouafive-stepprocedureforsolvingproblemsandgettingideas,aprovenprocedurethattakesthemysteryandanxietyoutoftheidea-generatingprocess,aprocedurethatworks.Learnhoweasyitistobecomemorecreative.Readthebookyou'reholding.

Preface ix

Acknowledgments xiii

Introduction: What Is an Idea?

Part I: Ten Ways to Idea-Condition Your Mind

1. Have Fun

2. Be More Like a Child

3. Become Idea-Prone

4. Visualize Success

5. Rejoice in Failure

6. Get More Inputs

7. Screw Up Your Courage

8. Team Up with Energy

9. Rethink Your Thinking

10. Learn How to Combine

Part II: A Five-Step Method for Producing Ideas

11. Define the Problem

12. Gather the Information

13. Search for the Idea

14. Forget about It

15. Put the Idea into Action

Notes

Index

About the Author

About the Illustrator

JackFosterspent35yearsworkinginthecreativedepartmentofmajoradvertisingagencies;thefirsttenasawriter,thelast25asacreativedirector.Duringthe15yearsFosterspentastheexecutivedirectorofFoote,Cone&BeldinginLosAngeles,itgrewtobethelargestadvertisingagencyontheWestCoast.FosterhadhelpedcreateadvertisingforoverahundredcompaniesincludingCarnation,Mazda,Sunkist,Mattel,ARCO,FirstInterstateBank,Albertson's,Oreida,Suzuki,Denny's,UniversalStudios,RandMcNally,andSmokeyBear.Hewondozensofadvertisingawardsincludingbeingnamed"CreativePersonoftheYear"bytheLosAngelesCreativeClub.ForsevenyearshehelpedteachanadvancedclassatUSCthatwassponsoredbytheAmericanAssociationofAdvertisingAgencies,andforthreeyearshehelpedteachanextensionclassatUCLAoncreatingadvertising.HeearnedaBSinbusinessadministrationfromNorthwesternUniversity.HecurrentlylivesinSantaBarbara,CA.

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书籍介绍

Most people would agree that to get an idea you must first gather all the necessary information; second, work at finding an idea; and third, forget about it and wait for inspiration to hit. The third part's easy, but hardly anybody tells you how to do the first two. Worse, nobody tells you how to condition your mind before you set out on your journey. And if your mind isn't idea-conditioned it doesn't make any difference if you know the steps; you'll never reach the ideas you're capable of creating. For, telling a person who isn't idea-conditioned how to generate ideas is like telling a person with weak legs how to high jump."How to Get Ideas" starts by defining an idea as "nothing more nor less than a new combination of old elements." Then it uses that definition as a springboard to discuss how to get them. The first seven chapters deal with the things you must do to condition your mind to be ripe and ready for idea creation. These fun but effective methods range from "Be more like a child" to "Screw up your courage." Chapters 8 through 11 explain, in more specific detail, the actions that you make in order to get an idea, looking at, defining the problem, gathering information, and purposefully "forgetting about it."Lastly, after developing a methodology for creativity and idea generation, the book goes on to explain how to put your ideas into action. This new edition will additionally include 2 new concepts. One that focuses on how to "rejoice in failure" - showing how one can reframe apparent defeat to be a major generative source for powerful new ideas. The other will explain the importance and the details behind the construction an environment that is ripe for idea creation.