The Chasm Companion 新世纪的高科技企业运营指南 txt umd azw3 下载 fb2 pdf 在线 免费

　　The Chasm Group is one of the world's leading high-tech consulting practices, headed by best selling author, Geoffrey Moore, whose books, Crossing the Chasm and Inside the Tornado are required reading for anyone venturing into the high-tech industry.

Now Moore's partner, Paul Wiefels, analyses and clarifies the ideas covered in these bestsellers with a step-by-step field guide organized around three major concepts:

How high-tech market develop

How to specify a winning market development strategy

How to plan go-to-market programmes at different points in the life cycle.

Wiefels' back-to-basics approach presents a series of models, tools and frameworks that management teams can adapt to increase market share and create a sustainable platform for increasing shareholder value. The Chasm Companion reveals formulas drawn from real life that can be-and are being-used to stay on top in any economic climate.

Foreword

Acknowledgments

Introduction

Part 1: How High-Tech Markets Develop

　1 Back to Basics

　2 The Basis for Strategy Decisions

　3 The Early Market

　4 The Chasm

　5 The Bowling Alley

　6 The Tornado

　7 Main Street

Part 2: Developing a Strategy

　Introductio

　8 Finding Your Place on the Technology Adoption Life Cycle

　9 Assessing the Sources and Impact of Discontinuity

　10 Building a Market Development Strategy

　11 Market Development Strategy Research: Market Creation Variables

　12 Market Development Strategy Research: Market Attractiveness Variables

　13 Market Development Strategy Research: Market Penetration Variables

Part 3: Taking the Market Development Strategy to Market

　Introductio

　14 Strategy Validation

　15 Whole Product Management

　16 Marketing Communications Planning

　17 Field Engagement Strategy

Epilogue: Using This Book

Appendix

Worksheets

PAUL WIEFELS is a founding partner and managing director of The Chasm Group plc a strategy consulting firm serving technology-based companies and organisations around the world. He has worked in the high-tech industry for 20 years and speaks frequently to

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